8 core units
HC1010 Accounting for Business
Accounting for business provides the students with the ability to analyse business accounting, booking and information requirements and produce comprehensive accounting system, be able to Interpret and comply with and statutory requirements, organisational policies and procedures related to business accounting practices and demonstrate ethical and legal accounting practices and appreciate the difficulties and assumptions involved in the preparation of financial statements.
HC1021 Interpersonal and Electronic Communication
Interpersonal and Electronic Communication provides students with a real-life experience of modern business environment dynamics and its implications for communication. The unit also allows students to reflect upon the implications and consequences of increased technology usage for communication within organisations. Students will develop sound skills for various communication forms such as report writing, oral presentation, interviews and e-mail communication.
HC1031 Managing People and Organisations
Managing People and Organisations examines the dynamics at play in organisations with varying cultural environments. The unit also explores the changing role and functions of the manager in different organisations. This unit presents the opportunity to critically assess current management practices and also to explore global trends in management issues.
HC1041 Information Technology for Business
Information Technology for Business aims to provide end users of information technology with a working knowledge of computer hardware and software applications in the various areas of business such as marketing, operations, manufacturing, human resources, etc. The role of information technology in global business is explored as well as networked businesses of small and medium sized enterprise.
HC1052 Organisational Behaviour
Organisational behaviour provides students with a platform for understanding the dynamics of individual and group interaction with an organisational setting. The unit is particularly relevant in the context of current debates about human capital in a knowledge-based society. Students will have the ability to assess the impact of the behaviour of individual people on other members of an organisation, within a change management framework.
HC1062 Decision Making and Problem Solving
This unit covers the main concept and theories of doing business-related research and produce a foundation for a decision maker from which to make respective decisions to avert a problem or embrace an opportunity.
HC1072 Economics and International Trade
Economics and International Trade emphasises contemporary developments and applications of macroeconomic concepts, and foundations of business cycles and international trade. The student is also introduced to key microeconomic issues related to supply and demand. The focus of the unit, however, is the development of macroeconomic models that are applied to issues such as inflation, and the balance of payments to demonstrate relationships between macroeconomic policy and international trade.
HC1082 Marketing
Marketing aims to challenge conventional marketing principles and practices. Students will be exposed to founding marketing concepts, theories and principles, and will critically assess their relevance in today's marketplace. Students will apply this knowledge to conceptualise new marketing ideas, develop marketing plans, and explore entrepreneurial strategies for competitive advantage. | 4 core units + 4 elective units
Core Units
HC2022 Marketing Research
This unit relates strongly to practice, drawing on actual examples. It introduces the nature, importance, methods and tools of marketing research and data analysis, discussing the importance and utility of research in the context of developing applied plans and decision-making about marketing.
HC2101 Performance Management for Human Resources
Performance management for Human Resources examines how individuals in an organisation contribute to overall performance. Specifically, this unit highlights techniques, functions and management approaches that inhibit or enhance organisational performance. Students will possess the necessary skills to identify performance-related issues in various organisational settings.
HC2112 Services Marketing and Relationship Marketing
Services marketing and relationship marketing identifies the complexities involved in the marketing and management of intangible services. In addition, the unit explores the importance of building strong customer relationships and its impact on business growth. Students will assess the current service orientation of various organisations and will possess the necessary knowledge to develop and implement relevant relationship marketing strategies.
HC2121 Comparative Business Ethics and Social Responsibility
Comparative Business Ethics and Social responsibility develops students' awareness of how national and organisational culture shapes thinking about ethics, morals and social responsibility. Scenario building exercises are used to analyse and apply this thinking to social, political and economic contexts, and students will investigate global best practices for corporate social responsibility.
Electives*
4 electives may be chosen from the list of the specialisation units provided any prerequisites are met. | 4 core units + 4 elective units
Core Units
HC3031 Trends in a Global Business Environment
This unit examines the processes that shape and reshape the social, economic, political, and technological environments of global business. Due to the interdependent nature of such influences, individuals and communities are linked. This unit seeks to identify and discuss current and emerging trends and developments in global business. Using case study approaches and seminar style lectures, global business practices, especially those operating across borders, are examined and critically analysed. The implications of new and emerging trends in global business practices for communities around the globe are discussed.
HC3131 Integrated Business Management Project
Integrated Business Management project is a capstone unit that aims to provide students with the opportunity to synthesise knowledge acquired throughout the degree in the design, development and implementation of a business management project. This is a negotiated project with specific objectives and guidelines, and may be completed individually or in small groups, with permission from the Academic Coordinator.
HC3141 International Strategic Management
International Strategic Management explores the opportunities for gaining competitive advantage in global markets in light of changing management trends. Using business simulation and case studies, factors such as the interrelationship of leadership, corporate culture, company history and macro-environmental issues are analysed for influence on strategy formation and strategic behaviour of managers.
HC3152 E-Business Applications
E-Business Applications provides students with a broad knowledge of e-business foundations, applications and implications on individuals, organisations, society and government. The effect of e-business on the internal processes, structures, and strategies of an organisation are identified and discussed. Students will also evaluate the relevance of e-business applications in a range of business settings, with a focus on implications for entrepreneurs and small and medium sized businesses.
Electives*
4 electives may be chosen from the list of the specialisation units provided any prerequisites are met. |
International Business HI2011 International and Global Business
Examines international business concepts, topics, and cases from the viewpoint of managers and their organisations considering issues from the perspective of why should a business manager be familiar with this issue, and what practical benefit will such knowledge give to the manager and the manager's organisation? HI3021 Export Market Development Management
The purpose of this unit is to provide an understanding of export management introducing students to the principles and practices of Export market Development and International Trade. Topics covered include the role of market research and metrics in formulating export strategy in response to specific market conditions. A general discussion of the fundamental role of exporting in the overall framework of both business and non-business settings is undertaken. The basic tools of export management such as documentation, foreign currency, market entry strategies, pricing, financing, risk assessment and promotion are also discussed. HI3042 Cross-Cultural Management and Communication
This unit seeks to develop applied knowledge of national cultures and the impact of this on managing people across borders from a human resource management perspective. The different ways cultural values are expressed in social behaviour and the communication process are explored using international case studies. Problems of cross-cultural communication are examined using case studies in relation to such contemporary issues as equity in the workplace and ethical issues in business operations. HM2022 Organisational Structure and Effectiveness
This unit critically explores the management of individuals and groups in detail. For this unit students are required to apply knowledge and insights through case studies and scenarios. | Management HM2011 Human Resource Development
Human Resources Development (HRD) has been defined as "a set of systematic and planned activities designed by an organisation to provide its members with the opportunities to learn necessary skills to meet current and future job demands". This course endeavours to explain the theories and practices that underpin such strategies and perspectives. The course aims to develop an appreciation of the central importance of human resource strategies for all organisations. HM2022 Organisational Structure and Effectiveness
This unit critically explores the management of individuals and groups in detail. For this unit students are required to apply knowledge and insights through case studies and scenarios. HM3031 Leadership Development
Effective leadership is necessary for an organisation to remain profitable, productive and provide good customer service. In this unit students will be given the opportunity to learn about leaders and how to build necessary leadership skills. There is a need to look at research findings on leadership to explore what leadership is about, how good leaders lead and how to develop leadership skills. There are many contemporary leadership styles and methods that will be considered throughout, along with a thorough analysis of the fundamental concepts around leadership, such as ethical behaviour, power and politics, teamwork, communication and strategy and knowledge management HM3041 Entrepreneurship and the SMEs
The fundamental rationale for this unit is that, by the time you complete this third-year unit, you will know where to look for business opportunities and know what it takes to create wealth and manage innovation. | Marketing HK2011 Buyer Behaviour
The study of how and why consumers enter into purchase transactions provides essential information to marketers. In this course, we will explore consumer decision making and undertake an in-depth review of the internal and external factors that influence individual and group purchase decisions. The material will be studied from both a marketing management and applied social sciences perspective with the aim of assisting you in using your knowledge of consumer behaviour to make better marketing decisions. HK2042 Retail Management
Retail Management is critical in the development of an understanding of the retail environment and the processes that are involved in the management of merchandise and services in the retail sector. This unit is intended to provide students with a broad understanding of the principal functions, responsibilities, and requirements for effective and efficient retail management. The unit covers the scope and significance of retailing, strategic planning and retail management, the evolution and classification of retail institutions, and the retailing of goods and services. Consumer markets and buying behaviour is examined, as well as the regulatory and ethical environment of retailing. The unit also covers the essentials of merchandise management, technology and retailing, and global aspects of retailing. HK3031 Supply and Distribution Chain
Supply and Distribution Chain Management introduces the key concepts of supply chain management and logistics design. Supply chain management deals with the management of materials, information and financial flows in a network consisting of suppliers, manufacturers, distributors, and customers. The coordination and integration of these flows within and across companies are critical in effective supply chain management. The module addresses questions about the logistics design in supply chain; the sourcing of materials; the relationships with suppliers and customers; the use of information from end consumers; the coordination of information flows and the ways in which incentive systems can be arranged so that the overall performance of the chain is improved. HK3041 Product & Service Planning and Management
This unit is critical in the development of skills regarding the development and management of new products and services. After successfully completing this unit, it is expected that students will be able to: understand the new product development process and the various parts of it; develop a new product development plan and explain all important aspects of product and services planning and management decision making. HK3052 Marketing Communications
Marketing Communications explains the concept and importance of integrated marketing communications (IMC), how to develop an IMC strategy, operational plan, and budget. Most importantly, students will know how to use different marketing tools effectively and appropriately when communicating to different target markets. |
