Bachelor of Fashion Business
Step into the business side of fashion with a degree designed for creative thinkers, entrepreneurs, and future industry leaders.
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Learn More About the Course
Course Overview
Fashion Business for a Global Industry
The Bachelor of Fashion Business is for students who want to build a career in the fashion industry without focusing on design. From fashion marketing and merchandising to styling, e-commerce, and management, this degree prepares you for the diverse roles that keep fashion brands thriving. You’ll graduate with not only strong business knowledge but also a portfolio of work that sets you apart.
What sets this course apart:
Industry-Driven Curriculum
You’ll study across four key themes: Marketing Engagement , Product Development ,Business Skills and Fashion Contexts. This ensures you graduate with a broad skill set and an in-depth understanding of how fashion operates globally.
Hands-On and Creative Learning
You’ll dive into practical projects in marketing, visual merchandising, styling, and product development. By your final year, you’ll create your own fashion business plan and graduate with a professional portfolio ready for employers.
Career-Focused Outcomes
You’ll be prepared for entry level roles such as fashion marketer assistant, buyers assistant and merchandise planner assistant. Graduates have launched their own brands, worked in major retailers, and taken leadership roles in global fashion houses.
Industry Connections and Real Experience
During your studies you’ll connect directly with the industry. Guest speakers, seminars, and access to industry networks ensure you graduate career-ready.
What You Will Study
The Bachelor of Fashion Business comprises 22 core units and 2 electives
Year 1
- HF1001 Visual Design Technologies
- HF1002 Textiles and Materials
- HF1004 Professional Communication & Ethics
- HF1201 The Fashion Cycle
- HF1003 Consumer Behaviour
- HF1005 Product Development Strategies
- HF1204 Principles of Fashion Management
- HF1206 Fashion Finance and Accounting
Year 2
- HF2001 Research Methods and Market Intelligence
- HF2005 Fashion History & Cultural Movements
- HF2201 Brand Development
- HF2202 Supply Chain Management & Analysis
- HF2003 Fashion Tech
- HF2013 Styling
- HF2203 Buying and Financial Decision Making
- HF2207 Fashion Marketing Strategies
Year 3
- HF3001 Creative Business Project 1
- HF3205 Visual Merchandising and Inventory Management
- HF3207 E-Commerce & Digital Marketing
- HF3208 Law & Creative Industries
- HF3002 Creative Project 2
- HF3204 Modern Fashion Economies
- Elective*
- Elective*
Electives*
- HF3206 Content Creation & Collaboration
- HFE2011 Copy Writing & Digital Content
Electives may be chosen from the above units, or another unit chosen from the Bachelor of Business or Bachelor of Information Systems as approved by the Course Convener;
Elective/specialisation units are offered subject to demand and may not be offered in a given study period.
Our Admissions team is here to help.
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Course Details
How You Will Learn
Learning at Holmes Institute combines theory with creative, hands-on practice. You’ll work on live briefs, case studies, and collaborative projects that mirror the fashion industry. With smaller classes and mentoring from industry professionals, your learning journey is both personal and practical.
Industry Connections & Pathways
You’ll benefit from Holmes Institute’s strong fashion industry links and gain real-world experience. This provides portfolio-ready work and a professional network before graduation.
Course Learning Outcomes
Graduates of this course will be able to:
- Work successfully in both independent and group settings to evaluate, analyse and apply business theory and practice for real world fashion and business scenarios.
- Effectively communicate independent insights and ideas, using verbal, written and visual modes, to a diverse range of stakeholders.
- Contextualise and apply fashion and creative business knowledge and skills in different environments reflecting various cultural, societal sustainable, ethical, economic, and global perspectives.
- Exercise judgement and critical thinking in identifying problems, integrating new practices and technologies and in developing fashion and creative business strategies.
- Utilise a range of digitally based technologies to support decision making and to create solutions for fashion and creative business issues.
Career Opportunities
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Graduate roles include:
- Fashion Marketing Assistant
- Buying Assistant (Merchandise Buyer Support)
- Stylist Assistant
- Creative Coordination Assistant
- E-Commerce Assistant
- Brand or Marketing Coordinator
Future pathways include:
- Senior Fashion Executive
- Fashion Entrepreneur
- Marketing Director
- Global Retail Strategist
Entry Requirements
- Successful completion of Year 12 equivalent
- No ATAR required
For our detailed entry requirements please see our 'Admissions Requirements Policy and Procedures' document available on our Policies page here.
Student Testimonials
Fees
For our detailed fees please visit our Fees page here.
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Why study at Holmes
A Legacy of Academic Excellence
With over 60 years of experience, Holmes Institute delivers high-quality education that prepares students for career success.
100% Australian-Owned & Operated
Proudly Australian, Holmes Institute offers a locally owned and globally respected education with strong industry connections.
Multiple Campuses Across Australia
Study in one of four vibrant campus locations, each offering unique opportunities for networking and hands-on learning.
Be Part of Something Bigger
Holmes Education Group is a global network of independent institutions across Australia, the UK, USA, Canada, and Ireland, offering diverse educational opportunities.
Industry-Relevant Curriculum
Designed with industry input, our courses provide practical skills and real-world experience to help you stand out in the job market.
Supportive & Inclusive Environment
Join a welcoming, multicultural community with personalised academic support and career development resources.
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Australian Owned
Years of Educational Experience
Campuses Across Australia