Higher Education

Bachelor of Business (BBus)

Quick Facts

Course Overview

The Holmes Institute Bachelor of Business Degree is designed to provide students with the relevant knowledge in the major disciplines of business and the technical, communication and career management skills needed to succeed in a wide range of employment fields. The course is structured to provide a Bachelor-level degree qualification upon the completion of 24 units. Student can choose to focus their studies on one of three specialisations:

  • Management
  • Marketing
  • International Business

Graduates are encouraged to consider start up business opportunities in entrepreneurial ventures.

Course Structure

The Bachelor of Business is a three-year course, delivered over six trimesters on a full-time basis. To meet the requirements for graduation, all students must successfully complete 24 units.

The Bachelor of Business comprises 16 core units and 8 electives. Students can exit the Bachelor of Business after successfully completing the first-year units and be awarded the Diploma of Business Management qualification (DBM).

Bachelor of Business (BBus)

Year 1

(Exit BBus with DBM)

Year 2
Year 3

8 core units

HC1010 Accounting for Business

HC1021 Interpersonal and Electronic Communication

HC1031 Managing People and Organisations

HC1041 Information Technology for Business

HC1052 Organisational Behaviour

HC1062 Decision Making and Problem Solving

HC1072 Economics and International Trade

HC1082 Marketing

4 core units + 4 elective units

Core Units
HC2022 Marketing Research

HC2101 Performance Management for Human Resources

HC2112 Services Marketing and Relationship Marketing

HC2121 Comparative Business Ethics and Social Responsibility

4 electives may be chosen from the list of the specialisation units provided any prerequisites are met.

4 core units + 4 elective units

Core Units
HC3031 Trends in a Global Business Environment

HC3131 Integrated Business Management Project

HC3141 International Strategic Management

HC3152 E-Business Applications

4 electives may be chosen from the list of the specialisation units provided any prerequisites are met.




International Business

HI2011 International and Global Business


HI3021 Export Market Development Management


HI3042 Cross-Cultural Management and Communication


HM2022 Organisational Structure and Effectiveness


HM2011 Human Resource Development


HM2022 Organisational Structure and Effectiveness


HM3031 Leadership Development


HM3041 Entrepreneurship and the SMEs


HK2011 Buyer Behaviour


HK2042 Retail Management


HK3031 Supply and Distribution Chain


HK3041 Product & Service Planning and Management


HK3052 Marketing Communications


*Please note: Elective/specialisation units are offered subject to demand and may not be offered in a given study period.


On successful completion of this course, students are awarded the Bachelor of Business. The course meets the Australian Qualifications Framework specifications for a Level 7 bachelor degree.

Advanced Standing

Students may be able to shorten the length of this course by applying to transfer any recognised prior learning credits. The application will be assessed in consistence with the principles of the Holmes’ Advanced Standing Policy.

Opportunities for Further Study

After successful completion of 24 units, graduates of this course are eligible to receive the Bachelor of Business which is recognised for entry to relevant Masters Degrees or other post-graduate qualifications in Australian institutions.

Career Opportunities

The Bachelor of Business is ideal for students looking to establish themselves in a lifelong and diverse career. With the opportunity to specialise in a Specialisation of Management, Marketing or International Business, the Holmes Institute Bachelor of Business can open doors to a broad range of jobs across diverse industry sectors such as:

  • Marketing Officer
  • Human Resource Officer
  • International Trade Officer
  • Business Consultant
  • Assistant Business Manager

Mode of Delivery

This course is delivered face-to-face on campus. Units are delivered in a lecture and tutorial format.


Throughout the course students must demonstrate an understanding of all elements of a competency to be deemed competent. Assessment methods in the course have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation, test and examinations. These tasks could be undertaken as an individual or group. Students are advised of the assessment requirements for a unit in the unit outline.

Course Learning Outcomes

The Bachelor of Business course is designed to provide students with a wide breadth of knowledge of different aspects of management and business. The course meets the Australian Qualifications Framework specifications for a Level 7 Bachelor degree.

 Accordingly, the graduates of the Bachelor of Business will be able to:

  1. Work successfully in both independent and group settings to evaluate, analyse and apply business theory and practice for real world business scenarios.
  2. Effectively communicate independent insights and ideas, using verbal, written and visual modes, to a diverse range of stakeholders.
  3. Contextualise and apply business knowledge in different environments reflecting various cultural, societal sustainable, ethical, economic and global perspectives.
  4. Utilise a range of digitally based technologies to support decision making and to create solutions for business issues.